I despise it, especially modern incarnation of it.Shallow facade of friendliness, happiness and idiocy masquerading flaws of the products or services in order to manipulate buyer into purchasing it.Don't even get me started on commercials and ads, majority of them phony bullshit that isn't even close to matching reality of the product/service and feeding off most basic instincts of idiotic consumers that eat it up unquestionably, especially adds and commercials with half-naked lady that creators think they will manipulate me with to buy whatever they are trying to sell expecting me to be so retarded that I won't realize they are trying manipulate me by something unrelated to the product. Then we have commercials that way overexaggerate their products or effects of them, be it instant improvement of health/condition upon consuming/applying medicine or reaction as if they were smoking crack once they taste product. I could go on about them but thankfully I don't have to worry about commercials and ads.
I would prefer simply cold, professional and honest marketing outlying relevant information concerning product/service with bit of creativity and maybe a decent humor here and there. Not some shallow and inaccurate bullshit that advertises something that isn't even close to actual product.