[INFP] Do emotions create business?

Do emotions create business?

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This is a discussion on Do emotions create business? within the INFP Forum - The Idealists forums, part of the NF's Temperament Forum- The Dreamers category; Honest answers are the most appreciated....

  1. #1
    INFP

    Do emotions create business?

    Honest answers are the most appreciated.



  2. #2

    Business in what sense? Do you mean like company business, or something else? I think you might have to go into a bit more detail.

  3. #3

    They do. But it requires a lot of packaging. What is the advertising industry as a whole? In essence, they are trying to convince us to buy their products by appealing to our emotions. One would say utility is there too. But given the excess of every kind of product that we have, is advertising really about utility? More Fe than Fi, I suppose.

    Then there are all kinds of media productions. Films, cliche or otherwise, they are all emotions packaged so that one can relate better or hallucinate better about one's own life. There is such an excess of meaning in the media industry and the raw material for all of it was 'emotion'.
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  4. #4

    the other way would be more correct to say. 'business is created on emotion' since there is no business without emotion. what is supply without demand? for example, the world wars put a lot of stress on societies and the cigarette campaign successfully capitalized by advertising smoking as an activity that is social, relaxing and fun at that time. Despite its toxic qualities people bought it cause of the then state of society.
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  5. #5
    INFP - The Idealists

    Quote Originally Posted by OdinsVardogr View Post
    the other way would be more correct to say. 'business is created on emotion' since there is no business without emotion. what is supply without demand? for example, the world wars put a lot of stress on societies and the cigarette campaign successfully capitalized by advertising smoking as an activity that is social, relaxing and fun at that time. Despite its toxic qualities people bought it cause of the then state of society.
    I agree that emotion can drive business, but demand isn't about emotion alone. There exist real needs as well as felt needs.

    I believe that marketing strategies are designed often such that they make an emotional appeal to increase sales. I remember back in the late 70s and early 80s that Pontiac had a campaign that was based upon the slogan, "We build excitement: Pontiac." They didn't advertise building cars (the physical product) but rather the emotional response they promised would be had from owning/using their cars.
    L P thanked this post.

  6. #6

    Quote Originally Posted by Im FiNe View Post
    I agree that emotion can drive business, but demand isn't about emotion alone. There exist real needs as well as felt needs.

    I believe that marketing strategies are designed often such that they make an emotional appeal to increase sales. I remember back in the late 70s and early 80s that Pontiac had a campaign that was based upon the slogan, "We build excitement: Pontiac." They didn't advertise building cars (the physical product) but rather the emotional response they promised would be had from owning/using their cars.
    Thats also true, if not more relevant to our time in space.

    I replied to the title on the basis of principle. For me the reason 'real needs' can exist in the first place is because of felt emotions that became desires and was seen through the eyes of these men as its own category of 'need', which other intelligent men took advantage of... bringing the first developments of 'civilization'. This over time took man away from wisdom, which came from the direct relationship with mother earth to an indirect one where a middle man appeared (government) who regulated food and water resources and controlled communication in exchange that man got to play with the toys of desire. In our times people are coming to the complete integration around these toys which have consequently taken a life of their own with the help of artificial intelligence algorithms. This process has affected the perceived distance people experience between 'real needs' and felt needs when in reality these two can be homogeneous. People are confused and lost in these times more than ever on what is real anymore. This is a process of individuation. Forgetfulness is mans most resilient adversity.

  7. #7

    Businesses must incite desire to get purchases, often to the point of fooling people into thinking desires are needs.
    Desire is an emotion. It's an emotion to which you can arrive from different other emotions depending on the context.
    So yeah.


     

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