In this age where we have so much choice, we might think that it would be better for us. Surely more choice is better. But there are three reasons why I think more choice may not be better, practically at least. More choice leads to:
- Indecisiveness: think of the donkey who has too many stacks of hay to decide from, eventually dying from starvation because it cannot choose.
- Poorer decisions: the many decisions will stress you into oversimplifying the problem into one feature. E.g. online dating - there are so many choices that your brain (they have done studies on this, I think on male brains) reduces the decision to physical attractiveness.
- Discontent: have I made the right decision? How can I be sure? Well the answer is you cannot. The more choice you have, the more unsure you are, and therefore the more unsatisfied you are after you make the decision.
Some things I think we can do:
- Think carefully about what you want before looking at the choices that are offered.
- Write down the criteria and stick to them rigidly.
- Realize there is no perfect choice.
- Learn to accept a good decision, instead of a theoretically best one. (Even for life partners!)
Sometimes the optimum is good enough, especially when we have unlimited choice and limited time.