MBTI and Consumer Behaviour?

MBTI and Consumer Behaviour?

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This is a discussion on MBTI and Consumer Behaviour? within the Myers Briggs Forum forums, part of the Personality Type Forums category; Hey guys, I'm doing some research on how personality (measured by MBTI) affects consumer behaviour. Would anyone happen to know ...

  1. #1

    MBTI and Consumer Behaviour?

    Hey guys,

    I'm doing some research on how personality (measured by MBTI) affects consumer behaviour.

    Would anyone happen to know the best academic books/articles/authors etc. who have researched this topic?

    Thanks!




 

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