I had a thought when the new EU directive with controversial articles was passed. It seems to already be happening to some extent. First was China with its firewall, but now Russia follows its track.
EU officials are getting anxious about the fact that the Internet and tech are dominated by the USA. It wasn't the issue before, when both sides were on the same boat, but both Germany and France have some dreams of making the EU into a new geopolitical superpower. Plans like European army are not aimed at Russia, but at the United States, whose presence is to be kicked from Europe. The trade war is to some extent aimed at Germany too.
To build such a power, Europe needs its Google, Facebook and its own data. You think that the Internet may fall apart into several regions hidden from each other? China,Russia, EU and USA + satellite states of each empire having their own networks?