I'm doing some research on how personality (measured by MBTI) affects consumer behaviour.
Would anyone happen to know the best academic books/articles/authors etc. who have researched this topic?
While researching information on consumer psychology, I came across the following article:
It basically states that the urge to acquire products make us giddy -- but once we acquire the product, we get bored and look for the next best thing.
While there is some truth to this, it may be an...