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consumer psychology

  1. MBTI and Consumer Behaviour?

    Myers Briggs Forum
    Hey guys, I'm doing some research on how personality (measured by MBTI) affects consumer behaviour. Would anyone happen to know the best academic books/articles/authors etc. who have researched this topic? Thanks!
  2. Reasons Why Wanting Things Makes Us Happier Than Having Them

    General Psychology
    While researching information on consumer psychology, I came across the following article: It basically states that the urge to acquire products make us giddy -- but once we acquire the product, we get bored and look for the next best thing. While there is some truth to this, it may be an...