Hey guys, I'm doing some research on how personality (measured by MBTI) affects consumer behaviour. Would anyone happen to know the best academic books/articles/authors etc. who have researched this topic? Thanks!

While researching information on consumer psychology, I came across the following article: It basically states that the urge to acquire products make us giddy -- but once we acquire the product, we get bored and look for the next best thing. While there is some truth to this, it may be an...