I'm doing some research on how personality (measured by MBTI) affects consumer behaviour.
Would anyone happen to know the best academic books/articles/authors etc. who have researched this topic?
Sup. I've been gone a while, so I thought I'd give a little "re-introduction" (is that aloud?). Got a little hung up on my type, wrecked my brain trying to figure it all out, then said: "screw it" and forgot about this whole thing. Then I find myself doing volunteer work at a summer camp, and at...