1. This guy has control over all the important resources.How soon until he realizes he can do it on his own? It'll be more work, of course, but he'd stand to make twice as much, and it's certainly what I would have done to begin with.
It takes more than just money to launch a successful business, it takes a kickass entrepreneur. In fact, if you take two startups, (1) lots of capital but mediocre entrepreneur, and (2) little money but extremely clever entrepreneur, 9 times out of 10 business 2 will come out on top. That's because starting a business isn't about today, it's about 10 years from now. I started my business with almost no money, but I built it. At the current rate I'll be making more money per month than most Canadians make per year by 2013-2014.
Your friend obviously wanted you in on this for a reason, because he knew he can't do it himself. He has money, so he has no "on paper" reason to bring you on board. You're already somewhat indispensable in that regard. I'd be more concerned about your friend's competence as an entrepreneur. Are you sure you wouldn't be better off starting by yourself with a little bit less money now. Remember you gotta think 10 years from now, ie. "Which action will have made me more money 10 years from now?"
I don't know you personally, but from your posts on here I'd say you have the makings of the kickass entrepreneur type. You're an ENTP which is the best entrepreneurial type. Something about psychology made you obsess over it and led you to doing tons of research on it, which is going to help you shitloads in the future with all the different personalities you're gonna be dealing with. And I remember you scored quite high on the narcissism test I posted the other day. Trust me, a high level of narcissism is a prerequisite for most
highly successful businesses. Look at any Fortune company, research the founder, and you'll see they were all overconfident, narcissists.
At the moment, I want to secure my position before that becomes an issue: so far, I've been doing that by spreading the word among people I know, but this honestly just seems like an inefficient strategy. Does anyone have any other ideas?
Use your natural strengths. You're an ENTP and, assuming that you have that couple with high intelligence of course, you are extremely clever. You can make something out of nothing. Use that. You are also blessed with the skill of social-chameleonism (yeah I just made that word up), ie. you can quickly size someone up and talk to them in a way that makes them feel like you relate to them. Use that as well.
Also, and I cannot emphasize this enough, sell, sell, sell. Startups are rough. It has taken me two years to finalize see some financial stability. And make sure
you're the face of the company. When people think of your company they need to associate your name with it. Just like facebook will always be associated with Mark Zuckerberg, despite the fact that he had some partners at the start. I almost feel bad for you because you have a lot of money to start out with, because you may not feel pressured enough to sell right from the get-go.
2. This is my first (legal) business venture, so, what are the technical details I'd have to keep an eye out for? I'm talking in terms of legal issues, setting up methods of payment, shipping, and all the other boring details I'm going to be handling (Those familiar with Canadian law should answer this, though anyone else is welcome, of course)
I'm assuming you're in an HST-paying province. Make an HST account. The law is something like if you make over $30K profit then you must have an HST account, but you're allowed to have one if you're under $30K as well. The reason I say you should is because you're going to get a nice little break come tax time. Basically, whatever taxes you had to pay throughout the year for your business with various equipment, supplies etc, gets returned to you. Just make sure you don't spend the HST money that you charge your clients. Remember that's not your money.
Is there a contract between you and your partner? Lawyer up and get one in case shit goes down.
Read over the consumer protection act. Consumers (limited to people buying things for themselves, their homes etc) have an extreme amount of rights. I almost got sued once because I didn't know this. Businesses have basically no protection though, which is why B2B sales are so much more complex in terms of paperwork.
3. Conventional wisdom says it's a bad idea to go into business with a friend. How would this affect future business opportunities?
It is. A year and a half ago I had an amazing idea for an online business. Executed properly it would have made millions, possibly billions. I chose to start it with my cousin. Went okay at first, but then we realized our vision for the company wasn't exactly the same. Furthermore, he tried to convince me that the company was his idea! That still pisses me off when I think about it. It almost tore our relationship apart, and my cousin is basically my best friend. Luckily I realized what was happening and I told him I'm out. He tried to convince me repeatedly to stay, but I refused. He tried to keep going with it but gave up. His vision didn't work, but our relationship has been repaired. I'll make my billions another way. Not all people can be replaced by money. MOST people can, but certain people cannot.
But contrary to my experience, there are some businesses which have been successful that were started by friends. These are exceptions though. But, if you're going to go that route, I'd say make sure you guys BOTH understand who's in charge. It can't be both of you. One of you absolutely MUST have say over the other in critical decision-making. You shouldn't be 50-50 partners either. If you want to have even monetary rewards from the company, then make it 51-49, just as long as someone has more say. There are going to be times when you guys disagree about something and when that happens someone needs to be able to proceed regardless of the other guy's opinion. Obviously you go for harmony first, but I'm talking about situations that require action immediately.
4. Any general advice would be appreciated, as well as anything else I missed.
Yes. Business first and foremost is about money. Always remember that. Do whatever it takes to make money. Sell right from the get-go. Until people start coming to you, you cannot stop selling. I have a box at home filled with business cards that I call "the box of leads".
Also, be extremely selective of who you take advice from. For example, the only people I ever listen to are the people who have accomplished what I want to accomplish. My parents think I have no respect for them, because I don't listen to their advice (relating to money) anymore. When I want someone's advice on the next step for my business, I go to the people who are where I want to get to. The people who I plan on overshadowing one day.
Oh and don't be an idiot with your startup money either. I bought tons of shit the first couple of months that I thought I may need. Key word = "may". It wasn't a definitive "I need this to continue". Unless you need it don't buy it. You have no idea how much money I blew. I'm still paying a lease for some stupid-ass piece of equipment that I haven't even used yet. I learned this lesson the hard way.
Another thing is to aim extremely high. Aim for billions, not millions. From a biological standpoint, there is absolutely no difference beginners like me and you, and vets like Steve Jobs. If those guys can do it, then so can you and so can I. That's what I'm aiming for and that's what you should be aiming for as well. If you don't set high goals, you may just end up in permanent small-business owner hell.
I should also add that #1 isn't likely to be a problem right now, since I've got a pretty good hold on why he specifically asked me to start up with him, and it would necessitate keeping me around. This is more likely to be an issue down the line, so I'd rather deal with it before it becomes an issue.
I'm permanently shaky about having a partner. Personally I don't think I will ever have a partner with a significant threshold in one of my businesses. I'll probably have a minority partner here and there. But you're doing the right thing by questioning the situation. I still think you should see if you can do it yourself. Obviously I haven't met the guy, but entrepreneurial aptitude is extremely rare, and the odds are pretty good that you have a significant advantage over him in the aptitude department.
Oh, and good luck!