I’m not placing an ad for anything here, these are just some of the things I’m reading, finding or thinking about and would like to meet and talk with other NT’s who have some of this simmering in their brains too!
Marketing automation systems, more than email
Results accountability - quantifiable and demonstrably connected to revenue.
Social media integration, leveraging data, collecting data, more effective calls to action. Better matching of content = more accurate or relevant and successful lead generation
Necessity of mobile presence and quality
SEO becomes less technical, or more about relevance and social media strategy
Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis, and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions." (wiki definition for big data)
Interactive – DYNAMIC content
Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. --In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered "outbound marketing".-- Inbound marketing earns the attention of customers makes the company easy to be found and draws customers to the website by producing interesting content. (more wiki definition)
Marketing + employee morale? Unified, human personality communication, less posturing, less compartmentalizing in companies, less BS?, : the mission, the buy-in of employees, the customer, all understood and working together instead of insiders and outsiders with isolated and sometimes opposing strategies. Can this be done?
Lead generation tools, the long tail
“New technologies (mobile devices of all shapes and sizes, and location based services) will continue to grow but the best marketers will realize its not about how to jam more ads into new platforms, it is about how to use the new technologies to enhance your inbound powers of attraction.” quote from Hubspot
Content services and Curation
Crowd sourcing
“Gamificiation” will help increase the stickiness of content through its entertainment value, reward, and learning abilities. Perhaps through gamification, marketing will actually be enjoyable instead of avoided. – quote from Hubspot - but I was saying this is a direction to go in 2008, also want to add communities to this same idea.
Visuals! Infographics, photos, picture boards, video, and other forms of rich-media
The product placement, “P” of marketing today, means virtual placement and creating or finding an appropriate context, using data gathering from sources mentioned above. . . . Sites they visit, things they like to do, - what does facebook and Comcast know? - How do we get these kinds of advantages?
Are traditional “outbound” forms of marketing dead?
I’m not placing an ad for anything here, these are just some of the things I’m reading, finding or thinking about and would like to meet and talk with other NT’s who have some of this simmering in their brains too!