Finding a niche in the market, for example advice services, confidence building, something with technology or a simple 'why has no one ever thought of that' idea... I have no real advice here when credentials, qualifications and reputation branding are sometimes seen as necessary.I can't find a job (or pass an interview), so all that's left is for me to try my hand at the startup game. This is your chance to get your want/need met. What should my startup do? That is, what have you always wanted/needed but no company does well enough?