Millennial mania is soon to be replaced by the next generation: Gen Z. Born between 1995-2012, we’re the first generation of digital natives and our influence continues to grow by leaps and bounds. By 2020, Gen Z will account for 40% of all consumers and influence nearly $4 billion in discretionary spending. Why 1995? That was the year the Internet became commercialized, so we've never lived in a world without it. The oldest of us were 12 when the first iPhone was launched in 2007, so all of our teenage years were spent with their existence, and they've been around for more than half our lives now. We're more prone to mental health issues and smartphone addiction than our predecessors because of this. We're also defined by growing up mainly in a post-9/11 world, with constant war, security everywhere, and overprotective parents. Because of this, we tend to be more fearful, cautious, less optimistic, and more practical than Millennials (1980-1994). In 2020, we'll be aged 8-25.